This was a great keynote, edgy and full of humor. Holdengraber, from New York Library, is a skillful, confrontational interviewer, and gets interesting, unexpected responses from his subjects. Although I couldn't go into all that was discussed, I think that the whole was inspiring and eye-opening.
One thing that Vint Cerf, internet legend and Google Guru, spoke of was the phenomenon of "bit rot", the idea that, as time passes, we become unable to support old information, because the infrastructure of hardware and software disappears. If we let this happen, a lot of our digitized data will soon become unreachable, the info lost. This is something that we really have to consider, and find ways around. In some cases, there is no clear "upgrade path" to be seen. I think that every archival institution will soon come to grips with this in one way or another.
This keynote was actually the best part of the day, and most of the other programs, though cool, had a hard time following this class-A act.
E-Learning Trends and Tools
Part One: Frank Cervone
Is there a clear path? No
Work/life balance is out of sync for many
Speed and convenience is paramount
30% of customers want instant attention
Multitasking is everywhere
Alerting is the new searching
-Information comes to us
-RSS feeds, Friends Areas
Many libraries don't even have a website
Stratification of Education
-worldwide decrease of higher education
-majority of students (70%) are non-traditional (age, work, etc.)
-graduation rates: now @ 6 yrs or more.
-graduating in 4 yrs shows skew for race, w/ white having highest percentage
Old measures don't cut it
-money spent on a program isn't relevant
-outcomes are the thing
Gaming changes expectations
-students want to be engaged
-from textual learners to kinesthetic learners
Then, there's the topic of funding
-we're all doing more with less
Where do we go?
-what do learners expect?
-task-based teaching is the norm
-however, more broadly applicable, long term learning is the best (teach them how to figure out the next problem without needing help).
-learning needs to be authentic and engaging
-must stand up to rigorous scrutiny
Outsource what doesn't add value: don't do what doesn't help your core mission
Outsource to add value: co-opt outside skills and take advantage of pre-existing resources
Message: change is inevitable and occurs in ways we don't expect
We need to plan for the future, be aware of the trends, and be ready to respond to changes
Libraries and e-learning and zombies
Message: make courses be interactive, so that student don't disengage (become zombies).
Old e-learning model: watch the video, read the text, take the test (correspondence, no interation)
Problem: no interaction, no useful learning.
Even now: boring lecture webinars are just as bad or worse than the videos of old.
Ongoing problem: prior bad experiences of other staff will bias the against e-learning.
How to get buy-in?
-give users a good experience
9/11 gave birth to the corporate distance e-learning trend
All these sites and services are just tools, even the snazzy web 2.0 stuff
-tools are only as good as the person behind them. There are no magic bullets here
Smiling and laughing means you're succeeding, and that there's learning going on.
reading to sharing
prose to bullets
data to games
diagrams to interactions
one way to two ways
two ways to groups
busy work to applications
--a pretty good program, with the first part being a bit more impressive than the second, but the second having fairly important, wide considerations attached.
Notes: Online Learning Objects 101
Julie Hannaford; Cristina Sewerin
Modules for elearning
1) developing a topic
2) determining the type of info you need
3) understanding sources relevant to your topic
4) retriving info
5) evaluating info
6) integrating info into your research report
Five modules with three levels of complexity.
easy to populate
content can be tailored
modules are collaborative
--this is a pretty dry lecture, and I'm not totally getting it yet--
Okay, this is a show and tell about their e-learning product* (yawn)
Their product is neat, but it's not really applicable to anything we're doing at this moment.
The idea here is that it gives the students a series of progressively more complex challenges, with integral discussions on why things are they way they are. Here, they're learning how to find, evaluate, and categorize info relating to doing research papers.
Good instruction is course-related and applicable
When creating courses, the tools have to be easy to use, and not require technical "heavy lifting" to make things work.
If content creators can adapt figures and cases from other courses, this speeds and broadens the courses in general.
--yep, this is still just a big show and tell, and I'm still finding it a yawner.
Part two: long yawner about usability testing of same product. Not very informative or broadly useful.
Integrating library resources into course sites at Harvard University
Michael J. Hemment
Guess the tag cloud: students create tags to indicate various experiences.
Not great: library catalog
Easy, helpful: Google
Funny, Smart: John Stewart
The big challenge: connecting students with library resources, convincing them that they should try the library before going on to other knowledge sources.
Before redesign: 10 clicks to get where they were going
After: 1 click!
Most important: putting info at the point of need
They use the ISITES LMS
Discussion of good qualities
We could use course guides on new website. We may not need such complex management, since we're not a university, but still, having guides up, in some form, could be great. Same with story times, events, etc.
"Meet the Catalog"
Harvard has two catalogs, classic and new
Video--Like "I'm a Mac..."
Idea: we could have two stylesheets/UI models for our catalog, a simple, old fashioned one, and one that has much more graphical content, more like Amazon. Patron could use either one, or switch at will.
Discussion of how to assess the usability. Not so different as other models. They use Morae and Survey Monkey
Michael discusses things they're planning, like auto-populating guides with preexisting assets.
Incorporating free services
He uses angel CMS
IM availablility for professors
Mashups: google pipes
-feed to 2JS to test
-put it in your CMS
Desktop sharing for hands-on help
Twitter for discovery and sharing
Eembedded librarian answers IMs from students
-go a little at a time
-assure them that it's not that hard
-prove that it works
-use a team approach
For tech-starved students
-tech is a supplement, not core curriculum
-on campus labs
-desktop sharing for help
LOL Cats guide to...by the librarian in black
Talking to Patrons:
Be awake when talking with patrons. Make sure they're awake.
Most of the web 2.0 stuff is cheap/free, and not that hard to implement
Put chat windows where patrons are upset!
Interact with patrons:
Comments pages EVERYWHERE!
Discussion groups/book clubs.
Using Blogs for recommendations
--make it easy to do
--make it easy to categorize entries
Ann Arbor does this, and they're wicked cool
Madreads (madison public library)
Ask users where they are
Children will be in different places
lots of tools...
Also, event sites are good
Eventful; upcoming.org; going.com; craigslist...
Cheap advertising on Facebook? ten bucks for 5,000
Use multimedia: photos; podcasts; videos
flickr photostreams, for instance
Image generators can be fun
Podcasting & Videocasting
equipment isn't too expensive
free software available, hardware isn't that steep
class websites-wordpress, blogger
live office hours-freeconferencecall
People like shiny things
ask them what they want
give them stuff if you can
Tap the Google wonderland!
Open source software:
typefaster typing tutor
What do the patrons need? find service, give it.
Respect your customers!
If you're working online, bad responses last a long time. Be courteous.
Offer users choices @ communications, workflow.
Improving the catalog is BIG
Making changes is hard! Keep going, and keep pushing people in power to make changes (but smartly)
If you're not failing, you're not trying hard enough.
Sarah Houghton-Jan was presenter.
Evaluating and Justifying Web 2.0 for Libraries:
Discussion of Web 2.0 concerns...
Issue: internal vs. external
What level of approval?
What about money? Are you authorized?
Big thing: public vs. private info
Individuals shouldn't do certian things on library related entities
Evaluation of Web 2.0
Not so different from any other process.
Return on investment
Considerations: Authenticity, Veracity, Ability to correct; Is it viral?
--Much of this is stuff I've heard before. Not bad, just stuff like I've heard often before.
No real time for questions or discussion. Certianly a big lecture, really more than what the time would allow in some ways. A whirlwind tour.
Marketing your digital presence
digital collections, your catalog and beyond
What is your digital presence?
get down to basics
think like a marketer
why do we host digital collections?
--values of above?
three primary customer segmentations
Not aware is the most important group
those not interested--they just don't care. They can't be sold the idea of digital collections
not aware--key group--maybe they just bookmarked the catalog, and think that's your only page; habitual
savvy--don't forget 'em
focus group research
build the community
-build the digital community
Measurements of success
what is success--you need to have a clear idea
Marketing through the catalog
seamless integration between catalog and digital collection
open up digital collection to new users
results should appear right in catalog results page
when you click...you don't ever leave the catalog search area
consistent experience is important
catalog terminals: a marketing opportunity
-special page like a mini homepage
Parteners in the community with web portals
-digitize elements of history in the community, host digital collections online
-parteners do marketing for you
-partener with local broadcasting station.
Marketing through open access
-harvest your metadata
--Then, life hits!
-budget cuts, for instance
-marketing for SURVIVAL
-"save our library" page
-emargency splash pages
-remember to use banners to inform those who only look at catalog
Marketing for the future of the library
-geotagging with google maps
public library of cincinatti
-how much has changed?
-google earth overlay
-3d representation of where things are/were
...a long day, don't you think?